You may have already discovered that Google Ads is one of the best places to advertise your business.
The main reason is that you can put your business in front of a river of new prospects every month!
All you have to do is give them what they’re asking for!
BUT,
Not all Google ad campaigns are created equal.
If you’re not careful you can spend your budget very fast!
Today I’m going to show you 3 actional tips you can use to avoid wasting your money advertising to the wrong people.
Tip 1: Monitor your search terms
The most critical task you must do after launching a Google Ads campaign is to monitor what you spend.
To do this, you head over the search term tab inside Google Ads.
By using the search terms report you can identify new search terms with high potential, and add them to your keyword list.
More importantly, you can spot search terms that are NOT as relevant to your business, and add them as negative keywords.
This can help you avoid spending money showing your ad to people who aren’t interested in it.
What “Paying For Search Terms” Actually Looks Like
For example, take a look at this screenshot of a search term report:
An example of an exported search term report.
If you take a close look at the Keywords in the right hand column, you’ll notice that each Search term in the left-hand column is completely different.
There’s no equal match.
What this advertiser thinks he’s paying for is a click from the keyword “leather furniture.” Instead, he’s paying for different Search terms with different conversion intents.
Yikes!
Just look at the terms this campaign was getting charged for:
- Outdoor patio furniture
- How to repair leather furniture
- Best leather furniture near me
- Discount furniture
- Movie theater furniture
- How to reupholster furniture
- Wholesale furniture
Do you think all these Search terms convert at the same level as the ‘leather furniture’ keyword that was being bid on?
(Hint: they don’t.)
Not monitoring your search term report is a surefire to wreck your Google Ads strategy.
